New Hook for The Shoreline Book 2008
Publishers Add Tourism Feature to Expand Market

Contact: Steve Walsh, Publisher • 860 670-6575 • steve@distinctivedirectories.com
Michael McCleery, Associate Publisher • 203-488-6961 • admn27@comcast.net

The 2008 edition of The Shoreline Book introduces a new upfront feature designed to enhance its appeal for seasonal visitors to the Connecticut Shoreline. The "new hook” will vastly expand the reach and usage of the popular third-year publication — a big benefit for all advertisers. It will also open up some new advertising opportunities for businesses that cater specifically to the seasonal tourism trade.

"Beach Days at the Connecticut Shore” shows visitors how to best enjoy their summer trips to the Shoreline towns. With maps, full-color illustrations and photos, key facts, special highlights and insider tips, it’s an indispensible tool if you just want to get your feet wet or decide to jump in all the way. Best of all it’s easy to use — and fun.

"Beach Days” opens up the best of the Shoreline with a simple seven-day itinerary that you can enjoy in a group or by yourself. You can do it all at once or a day at a time. Noted Madison author Doe Boyle guides the way, offering her insights on the best spots, the hard to find gems as well as the most popular tourist attractions. Her tour expands online at theshorelinebook.com if you want to dig deeper.

“Beach Days” is the gateway to the rest of The Shoreline Book including restaurant “picks” by Gourmet Magazine’s Jane and Michael Stern, splendid photography by Edwina Stevenson of Branford and the most comprehensive, easiest to use local business directory available.

“Beach Days” is showcased on the front cover with an eye-catching graphic.

The 2008 Shoreline Book will reach a wider audience than ever before with high visibility distribution at 17 hotels and inns from New Haven to Mystic, state tourism offices, chambers of commerce and a special mailing targeted to professional offices in the larger market area. Resident direct mailing will continue.

We’re also delighted to report that the most recent statistics show that theshorelinebook.com is averaging more than 10,000 visits per month and now ranks on page 1 with Google for CT Shoreline searches in almost every local business category.